FMCG Vietnam Market

General assessment

According to preliminary statistics of the General Department of Vietnam Customs in December 2018. “The total import-export turnover of the whole country reached 40.08 billion USD, down 7.5% compared to November. Exports reached 19.64 billion USD, down 9.7% from the previous month (corresponding to a decrease of 2.11 billion USD). Imports reached 20.45 billion USD, down 5.3% (equivalent to 1.15 USD)”.

The total export and import turnover of the whole country in “2018 reached 480.17 billion USD”, up 12.2% (equivalent to 52.05 billion USD) over the previous year. Of which, export value was 243.48 billion USD, up by 13.2% and import reached 236.69 billion USD, up by 11.1%.

The balance of goods trade in December 2018 saw a deficit of USD 0.81 billion. However, by the end of 2018, “Vietnam’s trade balance was still surplus of 6.8 billion USD”.

The General Department of Vietnam Customs recorded the total import-export value of enterprises with foreign direct investment (FDI). In December 2018 “reaching 24.67 billion USD. Down 14.2% over the previous month”, bringing the import and export value of FDI enterprises in 2018 to 313.21 billion USD. Increasing by 11.7%, corresponding to an increase of 32.83 billion USD compared to 2017 and accounting for 65.2% of the total import-export value goods export of the whole country.

Import and export market

At the end of December 2018, “Vietnam’s trade in goods with continents increased compared to 2017. With the strongest increase in Oceania (up 19.1%) followed by America (up 14.6%)”.

The total value of “Vietnam’s goods exchange with Asia in 2018 reached US $ 321.4 billion”. Increase of 11.9% compared to 2017 and a continent with the highest proportion (66.9%) in the total import-export turnover nationwide.

Next is the import and export between Vietnam and the countries in the Americas with turnover of 78.37 billion USD. “Up 14.6% over the previous year. Europe reached 64.11 billion USD, up 10.5%. Oceania reached 9.31 billion USD, up 19.1%. Africa reached 6.98 billion USD, up 3.9%”.

Export of goods

The export value of the whole country in the month reached 19.64 billion USD. Down by 9.7% compared to the previous month, corresponding to a decrease of 2.11 billion USD in absolute number. A number of commodities fluctuated significantly compared to November: phones and accessories decreased by USD 1.9 billion, equivalent to 39.7%; cameras, camcorders and components decreased by 192 million USD. Corresponding to a decrease of 29.9%; computers, electronic products and components decreased by 176 million USD, corresponding to a decrease of 7%; machinery, equipment, tools and spare parts reduced by 75 million USD, corresponding to a decrease of 5.2%…

In 2018, Vietnam’s export value reached 243.48 billion USD. An increase of 13.2%, equivalent to an increase of 28.37 billion USD over the previous year. In which, 8 strong product growth groups are: textile and garment products increased by 4.37 billion USD, telephones and components increased by 3.81 billion USD, machinery and equipment & spare parts increased by 3.64 billion USD. Computers of electronic products and components increased by 3.43 billion USD, footwear of 1.56 billion USD. Cameras and components increased 1.44 billion USD, iron and steel increased by 1, 4 billion USD. Export market of consumer goods is 1.21 billion USD…

Growth picture of FMCG Vietnam market

Add a year of strong growth for modern retail. Modern shopping channels such as mini supermarkets, convenience stores or online shops are developing rapidly, continuously expanding the network of buyers in the urban area. The development of modern retailing also comes from the transformation of large-scale retail channels (supermarkets and hypermarkets) thanks to efforts to utilize the available space. In Rural, more and more people shop at grocery stores with larger space as well as experience shopping at supermarkets and hypermarkets.

Shopping channel

Add a year of strong growth for modern retail. Modern shopping channels such as mini supermarkets. Convenience stores or online shops are developing rapidly, continuously expanding the network of buyers in the urban area. The development of modern retailing also comes from the transformation of large-scale retail channels (supermarkets and hypermarkets). Thanks to efforts to utilize the available space. In Rural, more and more people shop at grocery stores with larger space as well as experience shopping at supermarkets and hypermarkets.

Focus

Online booms: Consumers go online more often, boosting the exponential growth of e-commerce in 2018. Online shopping will also accelerate and grow further in the coming years. Leading to the FMCG Export industry. Because of the larger market capacity. Fixed cost of producing products decreases. Resulting in the price of fast-moving consumer goods. There are advantages for exporting Vietnamese FMCG products

The process of beauty is more complex: FMCG Vietnam market flourishes in 2018. Consumer demand of Vietnamese people is more and more diversified and enhanced. Many new products and technologies are constantly stimulating consumer demand. thus, the export market of FMCG Vietnam products will continue to be more vibrant and breakthrough.

Advanced shopping experience: Consumers today, especially gender young. Shop at more store models based on shopping purposes. They also require more convenience and specialization in their shopping journey. Therefore, retailers are shifting to meet the needs of these multi-channel shoppers by diversifying the retail model chain as well as upgrading their services.

Innovation is increasingly challenging: The FMCG market is increasingly innovating over time. Manufacturers are constantly investing a large amount in launching new products to consumers. However, in today’s context, innovation is more challenging in attracting consumers’ attention.

Vietnam FMCG products export strongly

Soft drinks: such as coca cola soft drinks, pepsi soft drinks, 2up soft drinks, fanta soft drinks, red bull energy drink 330ml (8 oz)

Home care items: downy vietnam wholesale, downy parfum vietnam, comfort fabric softener vietnam, vietnam detergent vietnam, ariel detergent vietnam, duck toilet vs bleach 500ml

Personal care items: dove shampoo vietnam, pantene shampoo vietnam, rejoice shampoo vietnam, vietnam colgate toothpaste, gillette super thin vietnam

FMCG distributor in vietnam

Asia Grocery is a FMCG trading company vietnam, home appliances, home care products to countries around the world. With more than 10 years of experience in fmcg trading company vietnam. Successfully exported thousands of contener to all continents. https://egrocery.asia is the official website providing consumer goods of Vietnamese origin.